Kate Hudson, Don Ressler, and Adam Goldenberg are pushing open the doors to a new way of thinking about athletic clothing. This trio has formed Fabletics, and athleisure wear will never be the same again. There are other celebrities like Beyonce that are marketing brands of clothing for women like Ivy Park, but Kate Hudson is clearly the dominant force when it comes to athletic clothing for women.
She is the one that has put her career on the back burner to pursue her dream of building Fabletics up. Beyonce has promoted Ivy Park, but she definitely has not done this in the way that Kate Hudson has done it. Kate has been putting her mark on the clothing industry. No one is more in tune with what women are interested in seeing when it comes to athletic clothing. Hudson knows that she has fans that are loyal, and much of the loyalty comes from her dedication to building her brand and staying true to fashion.
There are a lot of other clothing companies out there that have neglected to make athletic clothing fashionable. So many entrepreneurs are simply trying to focus on getting an athletic brand where customers are comfortable with the clothes. Comfort is definitely something that people need to consider, but Kate also knew that consumers wanted to see style. She knew that it was going to be important for women to look good as they were hitting the gym. She recognized that it would be much easier to get customers to become loyal if she made them look good when they were trying to work out.
This is working for her, and the buzz is circulating about Fabletics. Hudson is present through social media, but she doesn’t have to do as much work as she did in the early days of starting the company. Fabletics is a brand that appears to be taking off without any hitch and much of this marketing comes from the customers. They are the ones that are telling their friends about Fabletics and making this brand the most popular company when it comes to athletic clothing for women. All of the time that Kate Hudson has put into talking to magazines like Marie Claire gave her the exposure to get other people to talk about the brand as well. She has certainly become a person that is synonymous with the brand.