At the world of internet sales climbs, stores that operate outside of the internet are decreasing and more and more stores are feeling the affect of e-commerce. As more people find that they have less and less time to function, they find that they need to find another way to get the items they need. They in turn will resort to sitting at home, shopping for whatever they need.
For shoppers who are new to a brand or company, they turn to reviews left behind by consumers using the brand or who have used the brand. The reviews left by other shoppers will contribute to nearly 85% of the sales for a business. They turn to find out about the business as far as their shipping is, how fast they receive an item, if the item is just as it was described and so on. When a reader stumbles across a negative review, they tend to read it and head back to another store or virtual shop.
Because Fabletics is so committed to making sure that the consumer is pleased, they strive to make sure that all customers and members of Fabletics are happy with their products and leave behind a rave review. While there will be an occasional hiccup, the vast majority of members rate their experiences and product reviews in the positive.
The consumers who turn to the reviews are allowing other shoppers to be a part of their decision making. When this occurs, the reviews are used and members are crowdsourcing to find the answer they desire. There was a time when shoppers would rely on what they seen and heard about a product however those days are gone. Now they are more trusting in what others say who purchase the items and not the ones who are paid to say it.
When Fabletics was in the start of the beginning stages, it was determined that they would need someone who would help bring others into the membership program. They had to find someone that people would trust and someone that they could find themselves comparing to. The one person that they could all agree on is Kate Hudson.
Kate, a famous actress, the daughter of a famous actress and actor, they knew that she could be someone who helped to make the company known. They knew that if people saw her, they could find themselves associating with her. That is why Fabletics has partly become the name that fitness guru’s are associating themselves with when it comes to their workout wear.
When a consumer scans a website for a review, they will listen to bottom line of the review. They will base their decision off from the customers previously and for this reason, the more reviews that are left behind to be positive, the more consumers are going to purchase the product or service. Fabletics knows all about this and use this to their advantage to increase the number of sales they have each year.