Enterpreneur Joel Friant Turns Up the Thermostat on Food and Success

How many entrepreneurs do you know who you can make things “hot,” and “spicy,” while flipping a few houses between ventures?

Meet Joel Friant.

A self-described “serial entrepreneur and free-market enthusiast,” Friant has a proven ability in successful sales and product creation. He loves success. So he is fulfilled by helping others to attain success in their personal and professional lives.

Friant started out as an independent real estate salesperson. His service included brokerage and home remodeling.

While selling homes, Friant developed a taste for the restaurant business. So in 1995 he formed the first ‘Fast Food Thai Concept’ and promoted himself as “The Thai Guy.” The concept worked and Friant found a new found passion: exploring all the spices used in the making delicious spicy food.

This experience inspired the launch of his flagship product, The Habanero Shaker. (www.HabaneroShaker.com). At first, the hot and spicy table condiment was available in the largest supermarkets in Washington State. Now you can easily buy it nationwide on Ebay or Amazon.

With business improving, Friant began buying foreclosures. He already knew home remodeling and could rehab houses and sell them at a profit which is known in the industry as “flipping.”

Friant learned real estate financing in 2003 so he could help others buy homes. So while the top salesperson in this real estate office, he opened a branch office offering innovative mortgage lending services. A total win-win.

“Realize sooner that success is all in the mind,” said Friant in an interview with IdeaMensch, an online publication.

Friant now teaches success concepts to others. He became inspired by the writing of Maxwell Maltz, Wallace Wattles, and others to cultivate success principles in others. In Friant’s concept of The Income Thermostat, he evokes thought and questions if we have an internal regulator which determines our success and income. If so, we have to turn up the heat and live without limits.

Friant now writes articles for success publications and has spoken to thousands on online seminars throughout the world.

Friant’s entrepreneurial spirit continues through his fascination with learning about cryptocurrencies and the blockchain. He still envisions a day when every table will be set with a container of The Habanero Shaker.