Edgard Corona is a name that has become synonymous with
success in the fitness industry. As the founder and owner of Smart Fit, Corona
has revol utionized the way people approach affordable fitness in Latin America.
With over 30 years of experience in the field, Corona’s passion for fitness and
his entrepreneurial spirit have propelled him to great heights.
Smart Fit, founded in 2009, has quickly become a leading
fitness brand in the region. With over 1,200 gyms spread across 15 countries
and millions of active members, the company continues to grow and expand its
reach. But Corona’s journey to success was not without its challenges.
From the early days of launching the first Smart Fit club in
Brazil, Corona faced obstacles and setbacks. However, his determination and
belief in his vision pushed him to persevere. He understood the importance of
delivering a high-end fitness experience at an affordable price, ca tering to a
previously underserved market segment.
As Smart Fit expanded into new markets, Corona recognized
the need to adapt to regional nuances while maintaining a consistent brand and
culture. He carefully selected local partners who understood the unique
challenges and opportunities in each country. This approach not only helped
overcome regulatory hurdles but also fostered a sense of ownership and pride
among local teams.
Corona’s leadership style is characterized by empowerment
and innovation. He emphasizes the importance of employee engagement and
encourages open communication within the organization. This approach has not
only fostered a strong company culture but has also helped i dentify and nurture
talent from within the organization.
Looking back on his journey, Corona advises aspiring
entrepreneurs to embrace failure and take risks. He believes that making
mistakes is an essential part of the learning process and should not deter
individuals from pursuing their dreams. Corona’s own experiences have taught
him the value of resilience and the importance of loving what you do.
As Edgard Corona continues to lead Smart Fit to new heights,
his impact on the fitness industry and the communities he serves is undeniable.
His vision, passion, and commitment to delivering a high-quality fitness
experience at an affordable price have transformed the lives of millions across
Latin America. With his visionary leadership , the future of Smart Fit looks
brighter than ever.