Edgard Corona, the founder and owner of Smart Fit, has made
a significant impact on the fitness industry in Brazil and beyond. As the CEO
and majority shareholder of Smart Fit’s parent company , the Bio Ritmo Group,
Corona has revolutionized the way people approach fitness and has made it more
accessible to a wider audience.
With a background in Chemical Engineering, Edgard Corona
initially pursued a career in the industrial sector . However, his
entrepreneurial spirit led him to venture into the world of fitness. In 1996,
he founded Bio Ritmo, a chain of fitness centers aimed at providing
high-quality facilities for individuals with limited time for exercise.
Driven by his innovative mindset, Corona implemented a new
management model for the fitness ind ustry. His vision included standardized
facilities and affordable membership options, which challenged the status quo
of expensive gym memberships. This approach resonated with the public, and Bio
Ritmo quickly gained popularity, expanding to various cities across Brazil.
In 2008, Corona took his success to new heights by launching
Smart Fit. The brand’s focus on offering low-cost memberships without
compromising on quality propelled it to become one of the largest fitness
chains globally. Smart Fit’s growth extended beyond the borders of Brazil, with
a presence in several Latin American countries.
As a testament to his success, Edgard Corona’s fortune
soared when Smart Fit went public in 2021. He emerged as a billionaire,
solidifying his position as one of Brazil’s most prominent entrepreneurs .
Corona’s commitment to innovation and his ability to identify market gaps have
led to the exponential growth of Smart Fit and the Bio Ritmo Group.
Today, Edgard Corona’s influence extends beyond the fitness
industry. He has become a key figure in the business world , exemplifying the
power of entrepreneurship and visionary thinking. His journey serves as an
inspiration to aspiring entrepreneurs who strive to make a difference and
create opportunities in unconventional ways.
In conclusion, Edgard Corona’s entrepreneurial journey and
his role as the owner of Smart Fit have left an indelible mark on the fitness
industry. His innovative approach and commitment to accessibility have
transformed the way people approach fitness, making it more inclusive and
affordable for all. As the fitness industry continues to evolve, Edgard
Corona’s influence and visionary mindset will continue to drive innovation and
inspire others to make a difference.