Edgard Corona, the owner of Smart Fit, has created a fitness
empire that has taken the world by storm. With over 365 locations in Latin
America, Smart Fit has become a household name in the fitness industry .
Corona’s journey to success has been filled with ups and downs, but his
determination and innovative thinking have propelled him to the top.
Smart Fit, the low-cost gym chain , was launched in 2009 and
quickly gained popularity with its affordable monthly memberships starting at
just $59.90. Many doubted Corona’s ability to compete with traditional gyms and
smaller fitness studios, but his vision and strategy paid off. Today, Smart Fit
is the largest gym network in Latin America, with over 1 million members and
representing 80% of the revenue for the Bio Ritmo Group.
Corona’s approach to business is aggressive and
unconventional. He is known for taking risks and thinking outside the box. One
of his bold moves was replacing personal trainers with TV monitors displaying
exercise tutorials, a cost-saving measure that allowed him t o offer lower
membership fees.
Despite facing challenges and almost going bankrupt twice,
Corona’s determination and resilience kept him going. He navigated through
tough competition and legal battles, always staying one step ahead of his
rivals. His relentless pursuit of success has earned him a reputation as a savvy
and ruthless businessman .
Apart from his business ventures, Corona leads a relatively
low-key personal life. He enjoys spending time with his wife and children, and
he has a passion for fitness, maintaining his o wn workout routine three times a
week.
As Smart Fit continues to grow and expand into new markets,
Corona remains at the helm, constantly seeking new opportunities and innovative
ways to i mprove the fitness industry. His success story serves as an
inspiration to aspiring entrepreneurs and a reminder that determination and
perseverance can lead to great achievements.
In conclusion, Edgard Corona’s journey from a small gym
owner to the owner of the largest gym network in Latin America is a testament
to his vision, determination, and innovative thinking. Smart Fit’s success is a
reflection of Corona’s ability to identify market needs and provide affordable
fitness options to millions of people. As he continues to revolutionize the
fitness industry, Corona’s story serves as a reminder that with hard work and a
bold mindset, anything is possible.