Global Expansion Story
From its Hong Kong roots, Madeleine Thompson has grown into a global brand with presence stretching from LA to London and beyond. Founded in 2009, the brand has steadily increased its international footprint season after season, now available through prestigious stockists including Selfridges, Net-a-porter, and Shopbop.
Thompson’s approach to global expansion is distinctly modern. Rather than relocating to traditional fashion capitals, she maintains her base in Hong Kong while collaborating with stylists and agents in the UK and LA. “I actually think it’s a really modern way to do business,” she notes. This distributed model allows her team to bring their expertise when needed while maintaining flexibility.
The strategy has proven remarkably successful. Thompson’s fierce approach to pattern and color translates across cultures, appealing to women worldwide seeking contemporary luxury knitwear. Her designs bridge Eastern and Western aesthetics seamlessly, a natural result of her upbringing between London and Hong Kong.
As featured in Vogue Hong Kong, Thompson’s global vision was present from the start. Her Hong Kong home base provides stability while her international collaborations fuel growth. Features like Vogue UK’s profile further amplify the brand’s reach, introducing Thompson’s unique vision to new audiences worldwide.