Why Taylor Thomson Says BDR Teams Need at Least Six Months to Produce Real ROI
Why Taylor Thomson Says BDR Teams Need at Least Six Months to Produce Real ROIMany companies expect business development teams to generate immediate results, but finance leader Taylor Thomson argues this expectation is unrealistic and counterproductive. His view, shared across platforms such as TaylorThomson.us, is that BDR programs need a minimum of six months before true ROI can be measured. Anything shorter encourages short-term behavior that...