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Building Sales Teams That Grow: A Coach’s View of the Field

A sales team is only as strong as the habits it practices together. In field organizations, where representatives spend long stretches away from an office, those habits are built through deliberate coaching rather than by chance. The most effective leaders treat training as an ongoing rhythm instead of a one-time orientation. Consistency, in other words, is built on purpose, one practice session and one conversation at a time.That philosophy is...