In one way or another, social media has taken on a significant role in our lives. More than 80% of people on Earth use the internet. Social media sites like Facebook, Instagram, and others have changed over the last few years due to shifting user behavior. Activist investor and philanthropist Jason Hope believes that social media is now more crucial than ever. It is assisting in the expansion of businesses.
Who in all of humanity would have imagined that these websites would enable businesses to close deals directly? Users make purchases over WhatsApp or Instagram. Studies show that they trust social sales. As Jason Hope implies, the number of followers an Instagram company page has is all that matters to people.
The more followers a page has, the more trusting people become of it, and eventually, those people purchase the things they want. You won’t receive as many direct sales if you compare this to a business website because users are unable to view your follower count or view likes or comments. When purchasing from a website, all consumers have to go on is a few evaluations seen online, Jason Hope comments.
According to Jason Hope, this entire process essentially explains why companies are now focusing more on their social media presence than on their websites and physical locations. These days, social media platforms are more than just information gateways or communication tools. It has expanded into an entire planet, and new members have joined it at higher rates.
Social media currently appears to have a promising future since it offers far more than people initially realized. According to Jason Hope, it’s hard to single out one app as the most popular one. These applications are evolving along with the market and user behavior. All we can do is cross our fingers and pray for the best for now!