Disrupting Norms: Michael Polk’s Approach to Innovation at Unilever
Michael Polk, the former president of Unilever United States, emphasized the critical role of “dislocating ideas” in modern marketing. According to Polk, innovation isn’t merely about creating something new; it’s about transforming established norms to drive meaningful change in consumer behavior. Under Polk’s leadership, Unilever streamlined its extensive product portfolio, reducing its brands from 113 to 59 over five years....