Squishmallows and the Vision of Judd Zebersky at Jazwares
Squishmallows may be the product most people associate with Jazwares today, but the company had been building for more than two decades before the brand became a cultural phenomenon. Judd Zebersky, who founded Jazwares in the late 1990s after leaving a law career, set the operational groundwork that made it possible to scale Squishmallows when the timing was right.The acquisition of Kellytoy in 2020 brought Squishmallows into the Jazwares...