Mason Jarvis, founder of Ironwood Floor Co., has engineered a technological revolution in the traditionally low-tech flooring industry. Leveraging his background as a Ph.D. in Industrial and Systems Engineering, Jarvis identified poor communication as the industry’s greatest weakness and developed FloorLogic™—a proprietary platform that manages the entire customer journey.
This comprehensive system provides transparency previously unavailable in flooring projects. Customers receive real-time updates on project status, while installers access detailed information through a mobile app. When technicians are en route to a job site, they simply tap a button, instantly notifying customers of their arrival—eliminating a common frustration in home improvement projects.
The results speak for themselves: Ironwood maintains a 98% customer satisfaction rate across franchise locations, with units reaching profitability 40% faster than industry averages. Top locations generate up to $2.5 million in annual revenue through both consumer and B2B channels.
By meticulously tracking 27 distinct performance metrics for each location, the company creates data-informed feedback loops that drive continuous improvement throughout the franchise network. This systematic approach has transformed not just operations but business development as well.
Most notably, Ironwood has positioned itself as the specialist that other professionals turn to, with approximately 30% of revenue now coming from other contractors and designers. As industry analyst Sarah Chen notes, this represents “a sophisticated approach” increasingly valued in successful home service businesses.
For entrepreneurs in traditional industries, Ironwood demonstrates how technology can transform customer experience while creating entirely new revenue streams through specialization and innovation.